Understanding Your Analytics Dashboard

Available on: Pro and Max plans

Overview

The Analytics Dashboard provides a centralized view of activity across all your tracked QR codes and short links. Instead of checking each item individually, you can monitor overall performance, identify trends, and compare performance from one place.

Accessing the Dashboard

Sign in to your SnapGlyph account
Click Analytics in the sidebar
The dashboard loads with your aggregate data

Dashboard Tabs

The Analytics page is organized into three tabs:

QR Codes: Analytics for all your tracked QR codes
Short Links: Analytics for all your shortened URLs
API Usage: Track your API calls and image generation credits

The analytics for QR codes and short links are nearly identical, showing the same metrics and visualizations. Simply switch between tabs to view the data for each type.

Dashboard Sections

Summary Cards

At the top of the dashboard, you’ll see key metrics:

For QR Codes:

Total Scans: All-time scans across all your QR codes
Scans This Week: Activity in the last 7 days
Scans This Month: Activity in the last 30 days
Active QR Codes: Number of tracked codes currently active

For Short Links:

Total Clicks: All-time clicks across all your short links
Clicks This Week: Activity in the last 7 days
Clicks This Month: Activity in the last 30 days
Active Short Links: Number of tracked links currently active

These give you a quick health check of your overall performance.

Activity Over Time Chart

The main chart shows scan or click activity over your selected time period:

Daily view: See day-by-day patterns
Weekly view: Identify week-over-week trends
Monthly view: Track long-term growth

Adjusting the date range:

Click the date selector above the chart
Choose a preset (Last 7 days, Last 30 days, etc.)
Or select custom start and end dates

Geographic Distribution

A map or list showing where your scans or clicks originate:

Countries ranked by activity count
Percentage breakdown by region
Visual representation of global reach

This helps you understand:

Which markets are engaging with your content
Where to focus marketing efforts
Whether you’re reaching target regions

Device Breakdown

See what devices people use:

Device Type	Typical Range
Mobile	85-95%
Tablet	3-10%
Desktop	1-5%

Most QR scans come from mobile devices. Short links may show higher desktop usage depending on how they’re shared. Unusual patterns (like unexpectedly high desktop traffic for QR codes) might indicate:

Bot activity
Testing
Codes used in digital contexts

Top Performers

A ranked list of your most active QR codes or short links:

Name
Total scans/clicks
Recent trend (up/down)
Quick link to individual analytics

Use this to identify your best performers and learn what makes them successful.

Recent Activity

A feed of recent activity showing:

Timestamp
QR code or short link that was accessed
Country/region
Device type

This real-time view helps you see activity as it happens.

Filtering and Segmentation

Filter by Date

Narrow your view to specific time periods:

Preset ranges (7 days, 30 days, 90 days, year)
Custom date range picker
Compare periods (this month vs last month)

Filter by Item

Focus on specific QR codes or short links:

Search by name
Filter by batch (if using bulk generation)
Select multiple items to compare

Filter by Location

Analyze specific geographic regions:

Filter by country
View regional breakdowns
Exclude certain regions

Reading the Data

Understanding Trends

Upward trends may indicate:

Successful campaign launch
Increased visibility of printed materials or shared links
Seasonal relevance

Downward trends may indicate:

Campaign ending
Materials being removed or links no longer being shared
Seasonal decline

Spikes often correlate with:

Events or promotions
Media mentions
New material distribution or link sharing

Comparing Performance

When comparing items:

Consider placement and distribution differences
Account for audience size
Factor in how long each item has been active

A QR code with 100 scans in a small retail store may outperform one with 500 scans on a highway billboard, relative to impressions.

Anomaly Detection

Watch for unusual patterns:

Sudden spikes: Verify they’re legitimate (not bots)
Geographic oddities: Activity from unexpected countries
Device anomalies: High desktop percentage for QR codes

Exporting Dashboard Data

To export your analytics:

Set your desired filters and date range
Click Export or the download icon
Choose format:
- CSV: For spreadsheets and data analysis
- PDF: For reports and presentations

Exports include all visible data based on your current filters.

Dashboard vs Individual Analytics

Feature	Dashboard	Individual Item
Aggregate totals	Yes	No
Compare multiple items	Yes	No
Detailed activity log	Summary	Full detail
Item-specific settings	No	Yes
Export granularity	Aggregate	Per-item

Use the dashboard for overview and comparison. Dive into individual QR code or short link analytics for detailed investigation.

Tips for Dashboard Use

Regular Check-ins

Establish a routine:

Daily: Quick glance at recent activity
Weekly: Review trends and top performers
Monthly: Comprehensive analysis and reporting

Create Benchmarks

Track metrics over time:

Baseline activity rates
Average scans/clicks per item
Geographic distribution norms

This helps you identify when something is performing above or below expectations.

Act on Insights

Use dashboard data to:

Double down on high-performing placements and channels
Investigate and fix underperforming items
Plan future campaigns based on patterns

Troubleshooting

Dashboard not loading

Refresh the page
Check your internet connection
Try a different browser

Data seems incorrect

Verify the date range selected
Check filters that might be excluding data
Make sure you’re on the correct tab (QR Codes vs Short Links)
Allow time for recent activity to appear (up to a few minutes)

Export not working

Try a smaller date range
Disable browser extensions that might block downloads
Try a different browser