Organizing QR Codes into Campaigns

Available on Pro, Growth, and Max plans. Only Organization Owners and Admins can create or manage these, and only they can see the campaign analytics tab.

SnapGlyph lets you group QR codes and shortlinks so you can measure them together. Each group is called a Campaign: a saved set of tracking parameters (UTM values) that you attach to every code you want to report on as one. You’ll find them under Parameters in the sidebar, on the Campaigns tab. Every QR code and shortlink you attach to the same campaign rolls up into one combined view, so you can answer questions like “how did our summer print run perform across every code we put it on?”

How Parameters is organized

Parameters is the feature set for keeping link tracking consistent, and it holds two tabs:

• Campaigns — reusable sets of parameters (UTM values) that you attach to QR codes and shortlinks. Campaigns are the subject of this article.
• Values — the approved values and rules that restrict what teammates can enter for each parameter. See Tracking Parameters and Governance.

Put simply, a campaign is the tag set you apply, and the Values tab governs what those tags are allowed to contain.

Why Use Campaigns

Consistent parameters mean clean reports. When everyone attaches the same campaign, your analytics group those scans and clicks together instead of scattering them across slightly different spellings, such as Facebook in one place and facebook in another. You define the values once and reuse them everywhere, which standardizes how your whole team tags paid search, organic social, email, and other channels.

Create a Campaign

1. Click Parameters in the sidebar. If you don’t see it, your plan or role doesn’t include it (see above).

2. Stay on the Campaigns tab and click New Parameter.

3. Enter a Parameter Name (for example, Google Ads — Summer Sale). This is how the campaign appears everywhere else.

4. Choose a Parameter Type, such as Email, Paid Search, or Print / OOH. The type groups your campaigns into sections.

5. Fill in the UTM Parameters you want every linked code to carry:

   • utm_source — where the traffic comes from (for example, google)
   • utm_medium — the channel (for example, cpc or organic)
   • utm_campaign — the campaign name
   • utm_term — the paid keyword, if any
   • utm_content — used to tell similar links apart

   You can also add Additional Parameters as custom key/value pairs.

6. Click Create Parameter. At least one tracking value is required to save.

Your campaigns are listed by type in collapsible sections. Use the pencil icon to edit one or the trash icon to delete it. Deleting a campaign does not delete the codes attached to it. They simply stop carrying that tracking.

Attach a Campaign to a QR Code or Shortlink

You link a code to a campaign when you save it, not on a separate screen.

1. Build a QR code or shortlink as usual and open the save dialog.
2. In the Parameter field, choose the campaign you want. Grouped by type, the list shows every campaign your organization has created.
3. Use Preview parameters to confirm the exact values that will be attached before you save.
4. Save the code. You can change or clear the parameter later by editing the code and picking a different one.

If your organization enforces parameters, the field is marked required and you must pick one before you can save. On the Max plan, Owners and Admins can also require a campaign on every new link and normalize parameter values to lowercase, so Facebook and facebook never split your reports. See Enforcing Templates & Parameters for how to turn that on.

View Combined Performance

1. Open Analytics from the sidebar.
2. Select the Parameters tab. This tab only appears for Owners and Admins on a qualifying plan.
3. The overview shows totals for Total Interactions, QR Scans, Link Clicks, and a count of your campaigns (labeled Active Parameters in the app), plus a time-series chart and device and country breakdowns. Use the date-range picker and the type filter to narrow the view.
4. Click any row in the list to drill into a single campaign. The detail view shows its UTM values, its own totals and chart, device, country, and referrer breakdowns, and every QR code and shortlink attached to it.
5. Use the UTM Dimension Explorer at the bottom to compare performance across source, medium, campaign, term, and content values.

Because analytics are tied to the campaign itself, moving a code onto a different campaign changes which group its future scans and clicks count toward.

Next Steps

• Enabling Scan Tracking
• Tracking Parameters & Governance
• Understanding Your Analytics Dashboard
• Enforcing Templates & Parameters