Collecting Customer Reviews

Turn scans into public reviews while giving unhappy customers a private way to reach you first.

Available on Starter, Pro, Growth, and Max plans.

A Review Collection QR code sends every customer to one hosted screen that offers two choices side by side: Leave a public review on a platform like Google or Yelp, and Share private feedback with you directly. Every visitor sees both buttons with equal prominence. That is intentional: the code is meant to drive review volume, not to filter out unhappy customers before they can post. SnapGlyph never routes people based on how they might feel, so the code stays compliant with the review platforms’ policies.

How It Works

When someone scans the code, they land on a hosted page that asks how their experience was and shows two equally sized buttons:

  • Leave a public review takes them to your chosen review platform.
  • Share private feedback opens your feedback form or an email to you.

Customers pick whichever fits. Happy ones tend to leave a public review; unhappy ones have a direct line to you instead of venting in public. Neither path is hidden or downplayed.

The public button can only point at a curated list of real review platforms: Google, Yelp, Facebook, Tripadvisor, Trustpilot, Healthgrades, Better Business Bureau, G2, Capterra, TrustRadius, and GetApp. SnapGlyph validates that your link is an https address on the platform you picked.

Create a Review Collection QR Code

  1. Open the QR code builder and set the QR Code Type to Review Collection.
  2. Under Review platform, choose where you want public reviews to go.
  3. In Public review link, paste the direct link to your review page on that platform (for example, a https://g.page/r/... link for Google). The link must be on the platform’s own domain.
  4. Under Private feedback, choose Link or Email, then enter a form link (such as a Google Form) or an email address where customers can reach you privately.
  5. Optionally add a Business name so the page greets visitors by name (for example, “How was your experience at Rosa’s Cafe?”).
  6. Finish styling and save the QR code as usual.

You can also create this as a shortlink instead of a QR code. In the shortlink builder, pick the Review Collection type and fill in the same fields.

What Visitors See

The hosted page shows a short prompt (“How was your experience?”) and the two buttons. On Max plans the page is white-labeled with no SnapGlyph branding in the footer; on other plans a small “Powered by SnapGlyph” note appears.

Tracking Reviews Driven

Open the QR code’s detail page to see how the code is performing. Alongside Total Scans, a Review Collection code shows two counts:

  • Public reviews driven: how many visitors tapped through to leave a public review.
  • Private feedback: how many chose to contact you privately instead.

These tallies let you see how much public-review traffic the code generates and how many issues it quietly redirected to you.

Next Steps